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Successful e-mail marketing relies on data and timing

Successful e-mail marketing relies on data and timing

Marketing supports two primary business objectives: business getting and business keeping.

Fortunately for marketing professionals, e-mail has firmly established itself as the most cost-effective tool for accomplishing both objectives. To nurture leads and drive purchase, e-mail can provide information that aids the prospect’s decision-making process. To retain customers, e-mail provides content that enhances the customer’s product usage experience, drives repurchase and encourages customers to share their experience.

This year, companies will once again increase spending in e-mail marketing as an effort to ...

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LG Debuts world’s first 3D smartphone

LG Debuts world’s first 3D smartphone

As part of the quest to add more depth to electronics, LG Electronics has demonstrated a phone with a 3D screen and a 3D camera, set to go on sale in June.

The South Korean electronics company’s Optimus 3D drew large crowds eager to give it a test run at the Mobile World Congress in Barcelona, Spain.

The screen produces the illusion of depth without the need for special glasses, and includes a pair of five-megapixel lenses for taking 3D photos and ...

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