Marketing supports two primary business objectives: business getting and business keeping.
Fortunately for marketing professionals, e-mail has firmly established itself as the most cost-effective tool for accomplishing both objectives. To nurture leads and drive purchase, e-mail can provide information that aids the prospect’s decision-making process. To retain customers, e-mail provides content that enhances the customer’s product usage experience, drives repurchase and encourages customers to share their experience.
This year, companies will once again increase spending in e-mail marketing as an effort to ...Continue Reading →